SONY
Project Overview
Driving follower growth & engagement through KOLs
The Challenge
Achieving a wider reach and higher engagement rate, with the potential to attract new followers.
Our Solution
As part of our strategy in manage Sony social media in getting new follower, we initiated a KOL collaboration, which included a giveaway for the KOL’s followers. Participants were invited to answer simple questions to win exciting prizes. We carefully selected KOLs whose audience aligns with Sony’s products and the giveaway prizes to enhance the campaign’s appeal.
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