Meet Our Team
Strategists, engineers, and data scientists who have spent years building and scaling CRM and Martech systems for Southeast Asia's leading brands.
David Wibowo
Founder & President Director
Founder of NAVA+ Group, growing it from nine employees to more than 1,000. Brings 14 years of telecom trade-marketing experience and brand work across banking, finance, telco, travel, and F&B. University of Michigan, Ann Arbor alumnus who also leads W Group ID.
Maneha Widarso
Co-Founder & Board Director, Operations
Co-founded NAVA+ Group in 2011 and oversees group operations. Previously Director of Operations at iris (2011–2023) and Director of Business Development at DDB Indonesia (2001–2011). Also a certified parenting coach.
Brian Estes
Owner & Managing Partner
Owner and Managing Partner of NAVA+ Group, formerly Director of Corporate Affairs at iris Worldwide. Experienced in marketing and advertising, with strengths in digital strategy and business development. Holds a master's in international journalism from Baylor University.
Irvan Permana
Head of Pathfinders/CRM & Loyalty
Brand strategist with over two decades of experience, from strategic planning to hands-on implementation across brand, retail, and omnichannel. Leads Pathfinders, NAVA+'s brand consultancy, and now also oversees the CRM & Loyalty unit. Author of the book "Brand is Like a Donut.
Work With Our Team
Every LOYA project is staffed with senior practitioners — no juniors on client work.
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