MATAHARI
Project Overview
Changing perceptions through culturally relevant tensions.
The Challenge
Create emotional connection to the new Matahari Department store. The shopping journey is changed. Shopping moved from something you enjoy with others to be more of an individual experience. With this challenge, we wanted to make consumer understand and relate to the meaning of “Feel Good” as new positioning and tagline of Matahari Department Store.
Our Solution
Making our audience “Feel Good” . We promoted “Feel Good” by creating a content platform with stories around culturally relevant tension showing that why they shop is more meaningful than what they buy in different moments throughout the years.
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