CRM Implementation
End-to-end CRM strategy, configuration, and deployment across Salesforce, HubSpot, Zoho, and custom platforms — built around your unique customer journeys.
- Salesforce & HubSpot
- Custom CRM Builds
- CRM Migration & Cleanup
CRM & Martech specialists trusted by 50+ leading SEA brands
Your Growth. Powered by CRM & AI.
We help enterprise and growth-stage businesses drive revenue through AI-powered CRM, marketing automation, and customer data platforms.
80+
CRM Projects Delivered
50+
Clients Served
3×
Avg. Revenue Lift
18%
Avg. Churn Reduction
About Us
We Are LOYA
Founded in 2020, LOYA is a Jakarta-based CRM and Martech agency with a singular focus helping businesses in Southeast Asia build smarter, more profitable customer relationships through strategy, technology and data.
Our Story
LOYA was founded in 2020 with a clear conviction, businesses in Southeast Asia deserved enterprise-grade CRM and Martech expertise without the enterprise price tag and consulting fluff.
We specialise exclusively in CRM, Martech, and AI — because depth beats breadth. While generalist agencies spread thin, our focused team has accumulated hundreds of thousands of hours configuring Salesforce, HubSpot, Segment, and custom-built platforms.
Our office is in the heart of Jakarta, and our clients span fintech, banking, e-commerce, and retail across Indonesia, Malaysia, Singapore, and beyond.
🎯
Our Mission
Make CRM work. Really work — not just look good in a vendor demo.
🔭
Our Vision
Become Southeast Asia’s go-to partner for data-driven customer relationship technology by 2028.
What Drives Us
01
CRM Depth Over Breadth
We operate narrowly and deeply. That focus means we know every edge case, every integration pattern, every vendor quirk — before you encounter them.
02
Outcome-Driven Everything
We measure in pipeline, churn rates, and revenue — not in tickets closed or dashboards built. Projects end when the business metric moves.
03
AI-Native by Default
Every CRM we build is designed to leverage AI from day one — predictive scoring, smart segmentation, and generative content built into the workflow.
04
Radical Client Transparency
We share our methodology, our code, and our metrics openly. You always know exactly what was built, why, and how to own it after we leave.
Headquartered in Jakarta
Jl. Sudirman No. 1, Jakarta Pusat, DKI Jakarta 10220, Indonesia — strategically located in the business hub of Southeast Asia.
The Team
Meet the People Behind LOYA
CRM engineers, martech strategists, and data architects who live and breathe customer relationship technology.
David Wibowo
Founder & President Director
Founder of NAVA+ Group, growing it from nine employees to more than 1,000. Brings 14 years of telecom trade-marketing experience and brand work across banking, finance, telco, travel, and F&B. University of Michigan, Ann Arbor alumnus who also leads W Group ID.
Maneha Widarso
Co-Founder & Board Director, Operations
Co-founded NAVA+ Group in 2011 and oversees group operations. Previously Director of Operations at iris (2011–2023) and Director of Business Development at DDB Indonesia (2001–2011). Also a certified parenting coach.
Brian Estes
Owner & Managing Partner
Owner and Managing Partner of NAVA+ Group, formerly Director of Corporate Affairs at iris Worldwide. Experienced in marketing and advertising, with strengths in digital strategy and business development. Holds a master's in international journalism from Baylor University.
Irvan Permana
Head of Pathfinders/CRM & Loyalty
Brand strategist with over two decades of experience, from strategic planning to hands-on implementation across brand, retail, and omnichannel. Leads Pathfinders, NAVA+'s brand consultancy, and now also oversees the CRM & Loyalty unit. Author of the book "Brand is Like a Donut.
What We Do
Our Services
End-to-end digital services crafted to help your business grow, innovate, and stand out.
Marketing Automation
Automated lifecycle campaigns, multi-channel drip workflows, and intelligent lead nurturing that engage the right customer at exactly the right moment.
- Drip Campaigns & Workflows
- Lead Scoring & Nurturing
- Lifecycle Marketing
AI & Predictive Analytics
Machine learning models for lead scoring, churn prediction, customer LTV forecasting, and AI-powered personalisation built directly on your CRM data.
- Predictive Lead Scoring
- Churn Prevention Models
- AI Personalisation
Customer Data Platform
Unify fragmented customer data from every touchpoint into a single, real-time customer profile — the foundation of true personalisation at scale.
- Data Unification
- Real-Time Segmentation
- Identity Resolution
Omnichannel Engagement
Orchestrate seamless customer journeys across WhatsApp, email, push notifications, SMS, and in-app messaging from a single integrated platform.
- WhatsApp & SMS Automation
- Email Campaigns
- In-App Messaging
Systems Integration
Connect your CRM with ERP, e-commerce, support, and data warehouse systems through robust API middleware and real-time event-driven data pipelines.
- CRM ↔ ERP Sync
- API Middleware & Events
- Data Pipeline Automation
Not sure which service fits your needs?
Talk to an ExpertOur Work
Portfolio
A selection of our recent projects — each one a story of collaboration, craftsmanship, and results.
Enterprise BI Dashboard & Monitoring
Developing a centralized BI reporting and monitoring ecosystem to transform operational data into actionable business insights.
MetabasePower BITableauLooker StudioSQLClickHouse
Key Results
- Dozens of dashboards and monitoring reports
- Centralized and standardized KPI reporting
- Automated data refresh and reporting
- Faster access to business insights
- Reduced manual reporting activities
Enterprise Data Mart & Analytics Platform
Building a centralized data mart to support fast, scalable analytics and reporting across multiple business data sources.
ClickHouseSQLPythonAirflowETL/ELT
Key Results
- Centralized analytics-ready data environment
- Faster analytical queries on large datasets
- Automated data preparation and transformation
- Reduced dependency on manual data extraction
- Scalable foundation for dashboards and advanced analytics
SONY
Driving follower growth & engagement through KOLs
Key Results
- 13K SUBMISSIONSof user generated content
- 11% INCREASE in followers
- 94% INCREASE in engagement
PHILIPS
Showcasing simple ways to cook and less hassle with Philips Airfryer.
Key Results
- 3.6 MILLION Facebook Engagement
- 36K INCREASE in followers
- 462 SUBMISSIONS of user generated content
- 4x INCREASE in sales
DANCOW
Customer retention + transaction gains through rewards
AzureLaravelCustomer Relation
Key Results
- 47K Participating Members
- 13K New Members
- 93% Sales Contribution
- 87 Billion Sales Generated
Insights
From Our Blog
Deep dives, tutorials, and industry perspectives from the LOYA engineering and design team.
BRAND 1 min read
The Evolving Role of Brands in a Tech-Driven World
Technology is now an integral part of everyday life in Indonesia, with smartphones dominating every moment.
ENGAGEMENT 3 min read
Boosting Repurchase Rates Through Personalized Engagement on WhatsApp
In today’s competitive market, maintaining customer loyalty is just as crucial as acquiring new customers.
CRM LOYALTY 4 min read
In a World Without Loyalty: Building Lasting Relationships with Today’s Consumers
In the ever-evolving landscape of modern business, one thing has become abundantly clear: consumer loyalty is fading fast.
PAIN POINT 4 min read
The Consumer Pain Point: The Battle Against Spam in Email and SMS Marketing
In an era where consumers are bombarded with information from every direction, one of the most significant pains they face is the constant influx of spam messages—whether in their email inbox or via SMS.
BIG DATA 2 min read
Harnessing Big Data: How Brands Can Leverage Consumer Data for Success
When "big data" first became a buzzword.
Testimonials
What Our Clients Say
Real feedback from the businesses we've partnered with to deliver digital excellence.
"LOYA migrated our entire CRM in under 6 weeks without a single day of downtime. Our sales team went from dreading the legacy system to calling Salesforce their favourite tool."
"The marketing automation suite LOYA implemented tripled our email revenue in 3 months. They don't just configure tools — they understand the customer journey end-to-end."
"Their AI churn model caught at-risk customers our team would have completely missed. Within 90 days we reduced monthly churn by 18% — a number I didn't think was achievable this fast."
Trusted By
Our Technology Partners
We partner with the world's leading technology platforms to deliver best-in-class solutions.
99.9%
Average Uptime SLA
<2s
Avg. Page Load Time
4.9/5
Client Satisfaction
0
Data Breaches
Our Office
Generali Tower 8th Floor Gran Rubina Business Park at Rasuna Epicentrum Jl. HR Rasuna Said, RT.1/RW.9, Kalibata, Pancoran, South Jakarta City, Jakarta 12940
Open in Google MapsGet in Touch
Contact Us
Have a project in mind? We'd love to hear about it. Drop us a message and we'll get back to you within one business day.
Address
Generali Tower 8th Floor Gran Rubina Business Park at Rasuna Epicentrum Jl. HR Rasuna Said, RT.1/RW.9, Kalibata, Pancoran, South Jakarta City, Jakarta 12940
Phone
+6221-79194388