PHILIPS
Project Overview
Showcasing simple ways to cook and less hassle with Philips Airfryer.
The Challenge
Build a new category through education. Introduce and educate the USP of an air-fryer and how it could help the customer make their kitchen less drama and have a healthier life.
Our Solution
A simpler, healthier way. Communicate the health benefits of frying without oil and reduce the fat of one’s meal which is a bit tricky in Indonesia as standard of their healthy is as simple as home cooked food even though it still using used oil. We had to find the right approach to introduce and educate them without patronizing them
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