McDonalds
Project Overview
Nostalgia and Covid Restrictions in a Massive Collision
The Challenge
Balancing the Media Voice. McDonald's Indonesia faced a PR crisis when it closed its first store at Jakarta's Sarinah shopping centre after 30 years. Large crowds gathered during the store's final day, violating COVID-19 social restrictions. This led to negative media coverage, as McDonald's was seen as promoting public gatherings during the pandemic.
Our Solution
Humble and Thoughtful Response. IRIS Jakarta advised McDonald's Indonesia to adopt a low-profile approach, avoiding public statements in response to negative media coverage. After accepting a government fine, McDonald's rebuilt trust by hosting a surprise lunch for 50 media professionals and ten key opinion leaders. This event emphasized their commitment to health and safety during COVID-19.
Related Projects
Enterprise BI Dashboard & Monitoring
Developing a centralized BI reporting and monitoring ecosystem to transform operational data into actionable business insights.
Enterprise Data Mart & Analytics Platform
Building a centralized data mart to support fast, scalable analytics and reporting across multiple business data sources.
SONY
Driving follower growth & engagement through KOLs