DANCOW
Project Overview
Customer retention + transaction gains through rewards
The Challenge
Extending price changes into enticing curiosity. For mainstream mothers, price is a is an important parameter in their shopping behavior. How to familiarize mothers with the new price and retain Dancow Parenting Reward members?
Our Solution
Product education with a reward strategy. We launched a 3-month campaign that combine product education and reward strategy. Dancow gave additional benefit such as bonus point and special rewards for mothers that purchase certain grams during the campaign.
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